What many observers underestimated is the pace of adoption. Beginning with initial adoption, organizations have experienced rapid growth across the entire market.

One key insight is highlighted by recent research: what succeeded previously may not work currently or in the future.

Organizations that focus too much on specific tools and not enough on culture and capability often struggle the most.

What matters most goes much deeper than surface-level effects. Recognizing these deeper dimensions is critical for teams planning to maintain advantage.

Key Insights

• Industry guidelines are changing the manner in which companies approach operations.
• The sophistication of modern systems requires different expertise throughout technology organizations.
• Competitive advantage depends less on individual technologies and more on team capability.